Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.

Charles Mingus

Beauty lies in simplicity

I’m passionate about design thinking, short iteration cycles, and human validation.
I shape a product by iterating on both features and problems, day by day.

Think

and Solve

Build

and Design

Test

and Launch

Measure

and Learn

Iterate

and Repeat

It isn’t a dogmatic approach, just a starting point.
Got something in mind?

My focus is UX and UI design,
but I tackle all kinds of creative assignments.

Srategy

Analysing Business Goals
Requirement Gathering
Competitive Analysis
Brand Development
Creative Lead

UX

Persona Development
User Journey
Task Analysis
Information Architecture
Wireframes
Interaction Patterns

UI

Graphical Interface Design
Design Systems
Branding
Art Direction
Illustration & Icon Design

Prototype 

Motion & Animation Design User Flow Prototypes
User Surveying
User Testing
Heuristic Evaluation

If you want to do something exceptional, I’m up for the challenge.

Creating experiences users are inspired by

Learning, Empathising, Designing and Validating.

Creative problem-solving is what I like to do and I use Design Thinking in every problem I take on. So far, my design career has included strategy, branding, motion design, visual storytelling and has culminated in what I find to be the most significant challenge – UX Product Design. My multi-disciplinary Design experience comes together in the UX Design Thinking process. From the high-level strategic thinking to the tactical creation of user flows, wireframes, and prototypes; my holistic Design experience adds up to deliver thoughtful and inspiring digital products that drive value to a business.

Like what you see? Want to ask me a personal question?
I’m looking for an opportunity.

Say hi!

talk@miguelfelicio.com

Connect Elsewhere

LinkedIn

CV